I have always been fascinated by people who advertise something for sale and then add, “price is negotiable.” Continue reading

On 3 October 1993, the United States sent soldiers into Mogadishu, Somalia, to capture two senior lieutenants of warlord Mohamed Farrah Aidid. Continue reading

“Know your people” might sound like the opening line of a motivational speech, but hear me out. I am talking about marketing. Continue reading

Imagine you have been going to the same restaurant for years. You know the menu, the waiters know you, and they probably know what you are going to order before you say it. Continue reading