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The King of Ps
In 1960, marketing professor Jerome McCarthy gave the world the 4Ps: Product, Price, Place, and Promotion, the original recipe for marketing success.
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Almost Happy
Happiness. The golden thing we’re all chasing. We see it all over social media, advertised in magazines, and fantasized on TV.
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I Want to Be a Pilot
One morning at Lilongwe Boys Primary School, dressed in a gray uniform and partly worn-out shorts, I stood up with the confidence of Iron Man.
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Apples and Potatoes
Back in 18th-century Prussia, nobody wanted to eat potatoes. They were seen as bland, dismissed as low-class, and thought to be fit only for pigs.
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